Charitable Advisors LLC
  • 21-May-2018 to 15-Jun-2018
  • - Agape' Therapeutic Riding Resources, Inc.
  • Indianapolis, IN, USA
  • $42-55,000 annually
  • Full Time
  • competitive benefits and horses

The Marketing and Communications Manager (MCM) is responsible for the development and execution of all marketing and communications strategies to grow the base of philanthropic support and increase public awareness of Agape. The MCM also builds and manages brand identity and all aspects of marketing communication to raise awareness of the organization and its programs throughout all counties in Central Indiana that we serve. 
 
Agape strives to cultivate personal growth through unique horse-facilitated experiences. We are a premier accredited PATH Intl. center that has 3 locations in central Indiana. 

The time has come for Agape to add another superstar leader to our team as we continue to change the world with horses. The Marketing and Communications Manager (MCM) is responsible for the development and execution of all marketing and communications strategies to grow the base of philanthropic support and increase public awareness of Agape. The MCM also builds and manages brand identity and all aspects of marketing communication to raise awareness of the organization and its programs throughout all counties in Central Indiana that we serve. We are in need of a dedicated individual ready to take charge of developing, executing and maintaining marketing strategies to help us continue to meet our goals.
 
Position Responsibilities
 
Market Research & Analysis
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
• Gather and analyze stakeholder insights (donors, volunteers, and clients)
• Take calculated risks based on data-driven analytics
 
Brand Management
• Ensure that all communications and brand messaging efforts for Agape are consistent, clear, and in alignment with Agape's brand and values across all Agape locations and constituents.
• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization
• Identify brand execution opportunities such as on products, textile, print, and digital
• Responsible for managing and promoting at least two annual fundraising events.
• Responsible with the ED to grow positive awareness of the organization and strengthen its reputation with clients, funders and the communities we serve.
 
Demand Generation
• Nurture and enrich all external perceptions of the company and growth of market share
• Engage stakeholders on social media and other digital platforms
• Drive overall CRM and direct marketing
• Collaborate with team to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
 
Program Development
• Plan marketing and branding objectives
• Prepare marketing and fund development strategies alongside Executive Director
• Develop and execute a comprehensive marketing plan that includes events, media relations, press releases, social networking, Annual Report, website, newsletters, and branding.
• Prepare and adhere to budgets
• Measure against program objectives and interpret those results into actionable outcomes
Website, Digital Design & Collateral Development
• Oversee creation and delivery of press releases, digital marketing initiatives and campaigns, and other marketing materials
• Oversee creation and execution of digital creative including website management and updates, email marketing, social media marketing, and online advertising
• Manage merchandise & apparel inventory & design
• Lead all areas of content generation across all media platforms
 
Competencies
• Understanding of equine-assisted therapy and its impact
• Understanding of how marketing aligns and supports development
• Excellent written and verbal communication
• Ability to plan and manage budgets
• Strategy development and execution
• Advanced understanding of both online and offline marketing concepts
• Understanding of SEO, PPC, and content marketing
• Understanding of positioning
• People management (internal and external partner and client)
• Ability to learn and understand different stakeholders - donors, volunteers, and clients
• Client relationship management
• Strong understanding of creative services for print and digital, art and copy
• Strong understanding of story branding
 
Qualifications
• Marketing or design related degree (preferred);
• Fundraising experience or certification (preferred).
• Experience in Equine-Assisted Therapy industry and/or PATH Intl. preferred.
• 3-5+ years experience in marketing and/or development and fundraising with demonstrated success; proven experience in marketing
• Excellent oral and written communication and interpersonal skills.
• Successful track record and tangible experience of having expanded and cultivated existing relationships over time.
• Demonstrated excellence in organizational, leadership, and communication skills.
• Working mastery of software application programs including: Salesforce, Wordpress, Hootsuite, Bloomerang, MailChimp, and Google Drive.
• Flexible and adaptable style; a leader who can positively impact both strategic and tactical initiatives.
• Ability to work both independently without close oversight, but also a team player who will productively engage with others at varying levels within and outside Agape.
• Energy and passion for Agape's mission is essential.
• Strong organizational and time management skills with exceptional attention to detail.
• Focus on serving donors, staff, Board members and riders is a must.
• Should have an authentic and mature relationship with Jesus Christ that is consistent in both one's personal and professional environments.
• Must align with Agape's philanthropic vision and values (shared below).
 
Click the APPLY button to submit cover letter and resume by June 15, 2018.



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Charitable Advisors LLC

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