Charitable Advisors LLC
  • 11-Oct-2018 to 09-Nov-2018
  • - EdChoice
  • Indianapolis, IN, USA
  • Full Time

At EdChoice, the work we do helps hundreds of thousands of children all over the country access a better education. EdChoice is a national, nonpartisan 501c3 nonprofit organization made up of more than 20 diverse individuals who are united by our shared dedication to advance a K–12 education system where all families, regardless of race, origin or family income, are free to choose a learning environment'public or private, near or far, religious or secular'that works best for their children. We're a team of smart, passionate, open-minded self-starters who work hard every day to drive forward our mission: to advance educational freedom and choice for all as a pathway to successful lives and a stronger society. Interested?

Position Description

EdChoice is looking for an Email Marketing Specialist to join our Communications team. Your role would be to work with all departments to maintain and grow the organization's email marketing channel, including: driving new email tests and campaigns to grow our lists and improve engagement with our audiences as well as writing, building and scheduling emails.
 
This position reports to the Marketing Director, and opportunities for personal professional development will be available.

What you'll do ...
• Building and scheduling mass emails for multiple departments. Emails include monthly e-newsletter, legislative and legal updates emails (real time), research report and poll releases and monthly fundraising emails
• Creating and building email journeys, including maintaining and updating welcome journey, creating new engagement journeys and managing annual year-end donation campaign journey
• Maintaining triggered emails, including online donation receipts, event-related emails and opt-in emails
• Using A/B testing to increase list engagement
• Leveraging Salesforce Marketing Cloud tools and CSS/HTML to innovate on the email platform, including new personalization and customization options and incorporating new interactive functions
• Maintaining Salesforce.com and Marketing Cloud send lists incorporating database fields as needed.
• Driving list growth with new campaigns and tactics, in tandem with Marketing Director and Vice President of Communications.
• Tracking email statistics, including open, click through, delivery and deliverability rates to maintain the health of the email channel
• Staying up-to-date on new Marketing Cloud releases and integration updates
• Managing Salesforce Marketing Cloud data following the latest best practices
• Using ReturnPath tools to track and improve email deliverability

A strong candidate will have ...
• 4+ years of work experience, with 2+ years of working on email marketing or newsletters
• Proven track record growing an email subscriber base
• Proven track record email-based conversion (either donations or issue advocacy CTAs)
• Experience utilizing the full capabilities of an email marketing platform (Salesforce CRM, Salesforce Marketing Cloud are preferable, but not required)
• Comfort with segmentation and data
• Strong writing and editing skills
• Basic knowledge of CSS and HTML for email
• Familiarity with multi-variate and A/B split testing
• Experience tracking and reporting performance
• Compatibility with the EdChoice mission
 
Click the APPLY button for full job description, and application instructions by Nov 9.



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Charitable Advisors LLC

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