Charitable Advisors LLC
  • 01-Jul-2019 to 30-Jul-2019
  • - United Way of Central Indiana
  • Indianapolis, IN, USA
  • Low $50's
  • Full Time
  • Complete Benefits Package Available

Marketing Team
 
Position Summary
United Way of Central Indiana recognizes that the key to success is a strong and cohesive team that works through shared values to achieve our mission. The Marketing Operations Manager is the member of our Marketing team responsible for accelerating the organization's digital transformation by leveraging analytic solutions to deliver marketing automation and intelligence across the organization. This role is responsible for managing the technologies and processes that guide strategies in acquisition, engagement and retention of audiences critical to the fundraising and communications success of United Way of Central Indiana.
 
Position Duties & Responsibilities
The following statements are intended to describe the general nature and level of  work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
•  Facilitate cross-functional and cross-organization collaboration by working with internal and external stakeholders to collect and interpret donor, volunteer and prospect data from a variety of sources.
•  Analyze large data sets to identify trends, root causes and business improvement opportunities.
•  Utilize Salesforce CRM and related suite of tools to capture, report and store information on diverse audience sets.
• Personalize and automate email campaigns to create efficiencies and provide relevant and engaging content to recipients based on their unique relationship with the organization.
•  Interpret online consumer and donor behaviors to inform future email journeys, digital advertising, website design, and search engine optimization.
•  Work directly with digital communications & content specialist to activate a content strategy that drives audiences to action.
•  Perform regular funnel analysis of marketing performance by product, tactic, campaign, channel and/or geography - measuring key metrics (unsubscribes, ROI, conversion rates, etc.).
•  Serve as a knowledgeable liaison between the Marketing team and other parts of the organization, providing expertise and best practices as related to acquisition, digital engagement, audience segmentation and activation.
•  Performs special assignments and other work, on an as-needed basis.

Qualifications
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and be present in the office while performing those functions. The requirements listed are representative of the basic knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The individual in this role must display the highest level of integrity and confidentiality. United Way also values innovative thinking, and a successful candidate will be a self-starter who can work within the team to achieve goals and objectives. The individual should have effective communication skills, attention to detail and organization, and flexibility and adaptability. The individual will also maintain knowledge of trends in his/her area of responsibility and reviews literature to understand key issues.

Education and/or Experience
Bachelor's degree in marketing research, communications, business, statistics or related field. Proficiency in Salesforce Marketing Cloud or similar email marketing platform is required. Additional CRM experience preferred. Knowledge of the nonprofit sector is a plus. At least 3-4 years of relevant work experience preferred. Experience in writing and editing content for email and web is required. A demonstrated ability to generate reports and work comfortably with complex data sets is required. Proven experience working cross-functionally in a complex organization preferred. Work experience may substitute for education requirements on a case by case basis.

Physical Demands:
The physical demands described here are general representations of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
•  While performing the duties of this job, the employee is regularly required to sit, reach with hands and arms, talk, and hear. The employee frequently is required to use hands to touch and handle objects. The employee frequently stands or walks.
•  The employee must occasionally lift and/or move up to le pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Office setting, with sustained use of a computer.
• The noise level in the work environment is minimal to moderate.
• Maintains personal/professional competency and works to create an environment of courtesy, respect, enthusiasm, and a positive attitude in all interactions both internal and external to the organization.

Core Competencies
United Way of Central Indiana's team is evaluated on the following core competencies:
• Courage
• Accountability
• Respect
• Excellence
• Thinking Strategically
• Stakeholder Experience
• Effective Communication

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Charitable Advisors LLC

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