Charitable Advisors LLC
  • 26-Apr-2021 to 25-May-2021
  • - Downtown Indy
  • Indianapolis, IN, USA
  • Based on experience and qualifications; Please provide salary expectation
  • Full Time

Downtown Indy, Inc. exists to improve Downtown. It is action-oriented and addresses critical issues that affect Downtown's growth and well-being. DII focuses on planning and development, management and safety and marketing and activation of Downtown Indianapolis. DII has a strong team environment where success depends upon collaboration and coordination within the organization and with other agencies, businesses and government entities.

General Description: 

As part of the Marketing and Communications team, implement media relations to support DII and its program's outcomes, manage the media database and clip-tracking, pitch and respond to media requests, manage the social media strategy and implementation, as well as implement cross marketing opportunities. Serve as the primary content contributor for weekly e-news and web content of   

I. Preferred Background, Experience and Skills

  • Marketing, Public Relations or Communications-related Bachelors Degree
  • 5-7 years marketing and communications experience
  • Outstanding written and spoken communications skills
  • Strong working knowledge of all aspects of Downtown Indianapolis
  • Strong writing/editing skills for journalistic, advertising copy and business communication styles
  • Knowledge of local media
  • Knowledge of production/publication process
  • Experience managing social media strategy, analytics and implementation
  • Staff and vendor management experience
  • Detail oriented
  • Ability to function on multiple projects
  • Proactive and takes initiative
  • Able to develop and implement project plans on schedule
  • Good customer service skills
  • Computer skills – IBM Microsoft Office Suite, Adobe Creative Suite, Delivra, Eventbrite

II. Responsibilities

A.     Market Downtown, DII and its programs through public relations, social media, cooperative opportunities and events.

  • Develop and present written Downtown/DII/Marketing outcomes to DII staff, and IDMI Board.
  • Share implementation responsibility with Senior Vice President Marketing and Events, Creative Brand Manager and Marketing Intern as outlined in communications plan and work plans. 
  • Maintain and update web content and contribute to DII website.
  • Manage program communications plan development and implementation to generate earned media for Downtown, DII and core programs.
  • Maintain media/news clip tracking.
  • Promote Downtown through branding campaigns and tools including:

    • Downtown Consumer map products
    • Email products - Downtown, special emails & others
    • DII presentations
    • Downtown Holiday Guide
  • Advance cross-marketing opportunities.
  • Maintain media database for assigned media categories
  • Promote Downtown as an ideal place to live, work and visit using social media and digital media tools.

    • Generate, post and distribute content.
    • Linked In, Instagram, Twitter and Facebook page – maintain DII page with assistance from events team and intern(s).
    • Blog content and plan
    • Support and contribute to DII app(s)
  • Facilitate communications materials and communications strategies around signature Downtown events, including Circle of Lights® presented by IBEW 481 and nightly "Shining A Light" presentations on Monument Circle.
  • Track leveraged and in-kind contributions.

B.     Expand Base of Membership and Investment.

  • Support annual operating campaign through member engagement and relationship management.
  • Fulfill duties as needed to support Downtown marketing and branding

C.     Continually Improve Productivity and Service.

  • Report Downtown benchmarks and results.
  • Manage vendors. 
  • Update Victory information (DII database).
  • Prepare administrative reports.
  • Recruit & manage interns.
  • Commit to contributing to DII's desired work environment.

Click the APPLY button for application instructions through our website.

No calls please.

Charitable Advisors LLC
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