Association Director of Marketing Technology and Digital Marketing - YMCA Of Greater Indianapolis
- 04-Jan-2022 to 05-Feb-2022
- - YMCA of Greater Indianapolis
- Indianapolis, IN, USA
- Full Time
Welcome to the YMCA of Greater Indianapolis! There has never been a better time to join the YMCA of Greater Indianapolis! Our employees enjoy a diverse & inclusive environment and the opportunity to do cause-driven work to impact our communities through Youth Development, Healthy Living & Social Responsibility. If you are interested and have the skills and desire to make a difference, please continue by completing our online application. Thank you for your interest in our Y!
•Reports to SVP Membership & Marketing and serves on Membership & Marketing Leadership Team, working closely with Association Senior Directors of Marketing, Membership Sales & Retention, and PR & Marketing Communications. Work will be done primarily on a remote basis. Some work in the Association Office, at YMCA facilities, and offsite meetings will be required
•SME responsible for optimization of website, social media platforms and email/MMS/SMS platforms (including oversight of customer journeys), and for ensuring an integrated marketing approach through the YMCA membership and program management platform (Reclique CORE), apps, in-Center channels, etc.
•Recommends and oversees approved processes for integration of marketing technology and channels to increase marketing effectiveness and ensure a streamlined customer experience
•Monitors Google analytics, keywords and other marketing metrics for insights, reports findings and makes recommendations for improving efficiency and results
•Researches and recommends digital marketing and marketing technology best practices, keeping pace with technology innovations and emerging digital trends, and training or facilitating training as required
•Contributes to and helps maintain a professional work environment by demonstrating integrity, promoting teamwork and fostering positive communication
•Bachelor's Degree in marketing, communication, business or related discipline
•Minimum 3-5 years' experience and demonstrated success in digital marketing, including marketing automation and content that attracts audiences and drives action across digital platforms leading to measurable results
•Technical aptitude and working familiarity with marketing technology tools and software including email/MMS/SMS automation (Salesforce Marketing Cloud preferred); website management (WordPress preferred); social media management (Hootsuite or similar); Adobe Creative Cloud; and databases and business systems
•Working understanding of website optimization; user experience; analytics; SEO and paid search; social media; email marketing; MMS/SMS; eCommerce; customer segmentation; lead generation and sales processes
•Ability to generate, analyze, interpret and translate complex and varied inputs including digital behavioral data and analytics, market research, industry and competitive trends and more, into a clear, cohesive narrative that leads to actionable strategies
•Exceptional organizational and time management skills including effective project management and ability to lead and direct outside resources
•Ability to work independently and meet deadlines
•Ability to recognize challenges and opportunities, drive ideas, and map digital solutions to desired outcomes through marketing strategy, planning and workflows
•High EQ and adaptability under pressure and during times of rapid change
•Intellectual curiosity; optimistic about future possibilities and a catalyst for well-managed change; thrives on continuous learning/teaching and collaboration
•Excellent written, verbal and visual communication skills
Click the APPLY button to apply online now.